Matt is writing this bio in the third person because he’s not famous enough to have someone else do it for him (but he'd like to pretend). He spent his first four years at Famly looking after the Famly blog, but now spends his time on the story of what makes Famly different, helping them to achieve their mission of giving a great start to life to millions of children. He’s the Producer and Writer of The EYFS Tracking Lie documentary, and the author of Famly’s 2022 Respect the Sector Report.